Access to Point-of-sale and RFID data will deliver a new level of insight and accuracy for the Consumer Products Industry
BETHESDA , Maryland – July 11, 2006 – Digital Tempus today announced an agreement with VeriSign to promote the integration of VeriSign® Retail Data Services with Digital Tempus On Demand Services, such as Demand Forecasting. With timely and granular historical retail data, including Point-of-Sale (POS) data from VeriSign, manufacturers can automatically and accurately assess promotional impacts, evaluate the future sales potential of new items, and forecast everyday demand.
“Manufacturers are continuously challenged to enhance the customer experience in each and every store”, said Dirk Liebich, Digital Tempus’ President and Chief Technology Officer. “The combination of VeriSign Retail Data Services and Digital Tempus On Demand Services provides the accessibility and scale to execute faster planning and innovation cycles with targeted geographic, demographic and retail markets in mind.”
VeriSign Retail Data Services can be integrated as an advanced information service connection in the Digital Tempus Business Intelligence Network. VeriSign provides the industry leading platform that enables global sharing of POS and RFID data for more than 120 consumer products manufacturers and over 30 retailers. Users of the Digital Tempus BI Network can select VeriSign as the source of this information, which is then processed by Digital Tempus On Demand Analysis Services to produce accurate store-level or aggregate forecasts, including promotional analysis and baseline forecasts. Digital Tempus analysis services are also published as web services that can be integrated into the network data flow between retailer and manufacturer to add forecasts to historical data streams.
“Manufacturers are approaching retail data strategically across their critical mass of retail relationships and leveraging new ways to simplify the analysis of data for sales and marketing teams”, said Jeff Richards, Vice President of VeriSign Intelligent Supply Chain Services. “Our agreement with Digital Tempus is a great example of how demand forecasting and business intelligence tools can use real-time, granular information to enhance business performance.”
For more information about how the Digital Tempus BI Network is changing the way companies embrace technology to improve business performance, or to register for the Digital Tempus BI Network, visit www.digitaltempus.com. Digital Tempus analytical services, including demand forecasting, are available on a pay-per-use or subscription basis.
About Digital Tempus
There’s a time and a place for every product® defines our vision for the new standard of actionable intelligence that helps companies connect brands, products, and services to their target audience.
Leading companies use On Demand services in the Digital Tempus BI Network to implement demand-driven strategies that accurately measure customers, environments and interactions in real time.
About VeriSign
VeriSign, Inc. operates intelligent infrastructure services that enable and protect billions of interactions every day across the world's voice and data networks. Additional news and information about the company is available at www.verisign.com.
Press contacts:
Jenn Rubin
Digital Tempus
202-470-2611
Brian O’Shaughnessy
VeriSign
650-426-5270
Trademarks
Digital Tempus®, the Digital Tempus logo, and There’s a time and a place for every product® are registered trademarks of Digital Tempus, Inc. Other company and product names may be trademarks of their respective owners.
VeriSign and other trademarks, service marks and logos are registered or unregistered marks of VeriSign, Inc. and its subsidiaries in the United States and in foreign countries. Copyright (c) 2006 VeriSign, Inc. All rights reserved.