October 2008 Issue

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DUPONT PAINTS A PICTURE OF DEMAND-DRIVEN EXCELLENCE

DuPont Coating & Color Technologies represents one of five business platforms within DuPont de Nemours, a $29-billion company. It has three divisions: an OEM division that delivers paint to car manufacturers; an industrial division that delivers paint to the heavy truck, marine and rail industries; and a refinish business that delivers paint to the automotive aftermarket sector. Together, the market dynamics of these three divisions make business planning extremely complex. The refinish business alone is charged to match more than 150,000 different colors in different qualities for most every car on the road.

At the same time, DuPont continues to innovate with advancements such as eco-friendly, waterborne refinishing paint technologies and the introduction of private label and economy lines to address new market segments.

As its market changed and DuPont’s business continued to grow, its aging configuration of enterprise planning processes and systems was not keeping up with demand for its products.

To read more about how DuPont implemented a go-to-market planning capability for its sales and marketing function, and the means to link commercial decisions to the operational planning process, download a copy of the article from CGT.